Visit Our Showroom to See Full Inventory
Stunning Rings, Bracelets, Necklaces, Earrings, and More!
We Buy Gold
Meticulously Crafted Custom Jewelry
Lifetime Jewelry Care Plan
Our Story
A Family Owned Tradition
Founded in 2005 and based in Surprise, Arizona, our family-owned and operated business specializes in creating and repairing unique jewelry pieces. Led by Ed, Eddie Jr., and Daniel, who you'll often meet on our showroom floor, we are committed to craftsmanship and customer service. Each piece is meticulously crafted in-house, ensuring attention to detail and quality.
Visit us to browse our collection or make an appointment to find the perfect piece for you or a loved one. Thank you for trusting V Jewelers with your jewelry needs!
Featured collection
Engagement Rings
14K Diamond Ring
Sale priceFrom $879.00
14K White Gold Diamond Engagement Ring 1/4 ct with Princess Cut Center
Sale price$1,319.00
14k Lady's Two Tone Engagement Ring
Sale price$8,950.00
14Kt White Gold Diamond(1 1/2Ctw) Ring
Sale price$8,749.00
14Kt White Gold Diamond(1 5/8Ctw) Ring
Sale price$8,749.00
14Kt White Gold Diamond(1Ctw) Ring
Sale price$4,999.00
14Kt White Gold Diamond(1Ctw) Ring
Sale price$4,999.00
14Kt White Gold Diamond(1Ctw) Ring
Sale price$4,999.00
Custom Jewelry, Crafted Just for You
At V Jewelers, we believe every piece of jewelry should tell your story. That’s why we offer fully custom jewelry design services—crafted to match your vision, style, and personality. Whether you're dreaming up the perfect engagement ring, reimagining a family heirloom, or creating something entirely unique, our expert artisans work with you from concept to creation. From sketch to sparkle, we make your one-of-a-kind piece a reality.
Luxury Redefined
Our Difference
Craftsmanship & Quality
Every piece of jewelry from V Jewelers is crafted with meticulous attention to detail and a passion for quality. Using only the finest materials, from vibrant gemstones to premium metals, we ensure each item is not just beautiful but a lasting treasure. Experience the art of fine jewelry where tradition meets precision.
Exceptional Service
Our commitment to your satisfaction drives everything we do. From personalized guidance to expert advice on custom designs, our dedicated team is here to make your jewelry experience memorable and fulfilling. We are honored to assist you in selecting pieces that celebrate life's most significant moments.
Lasting Relationships
At V Jewelers, we cherish the connections we build across Surprise, AZ, and surrounding areas. Crafting wedding rings for generations, you are more than a customer—you're part of a longstanding tradition where each piece of jewelry celebrates lifelong relationships and cherished memories.
We Buy Gold
Got old, unwanted, or broken gold? Turn it into cash today! At V Jewelers, we offer top dollar for your gold—no pressure, no gimmicks. Whether it’s one piece or a whole collection, our experts will evaluate your items and give you a fair offer.
Our Showroom
Jewelry Beyond Expectations
Visit our showroom in Surprise to explore a exquisite collection of fine jewelry.
AI-Generated Summary
Based on 639 reviews
Exceptional customer service that makes you feel like part of the family
Reasonable prices compared to other jewelry stores
Skilled and professional staff who go above and beyond to meet customer expectations
Reasonable prices compared to other jewelry stores
Skilled and professional staff who go above and beyond to meet customer expectations
2 months ago
V Jewelers's respectful and family-oriented service has made me a customer for life. There was a specific watch model I wanted and Daniel did not try to sell me an item from stock. Instead he listened and provided options he could acquire but stated he would make inquiries through his network to get exactly what I wanted. I visited the store several times and met his brother Eddie who was incredibly approachable and with whom I enjoyed talking watches. Daniel kept me in the loop while he searched and was able to quickly find the watch I wanted at a price with which I was comfortable. When I arrived for the watch, staff Emma and Karla genuinely shared my excitement. Even Ed, the father, came to admire the watch as Daniel delivered it to me. From beginning to end they provided excellent service and made me feel like a member of their family.
a week ago
Gorgeous jewelry at this family owned store. We brought in a ring to be sized and a chain to be repaired and ended up having a magnetic clasp added. Their prices are very reasonable compared to other jewelry stores and they are very friendly and professional. Couldn’t receive better customer service. They repaired both items in a short timeframe and cleaned them as well. Good location too-same mall as Rio Mirage and Irish Wolfhound. We wouldn’t go anywhere else now for our jewelry and repairs.
Mary and Steve
a month ago
Love this family business! Excellent customer service! Everyone is polite, friendly and knowledgeable. Beautiful inventory! Had a diamond ring designed and made there! Stunning!
2 weeks ago
We were extremely pleased with our first visit to V Jewelers. Their customer service was excellent in reviewing our need for repair of two rings and a necklace chain. The estimated time for the repair was minimal and we were notified our jewelry was ready for pick up 2 days earlier than promised. The repairs were perfect and our rings never sparkled so brilliantly!! We will definitely be back for any future purchases and/or repairs.
a month ago
The team at V Jewelers is outstanding. They listen well and the quality of their work is superb. We have worked with them on some challenging pieces and they have exceeded our expectations in every way. Please support this local family owned business. They are incredibly professional, honest, skilled and all around fabulous.
a month ago
Found this place to get my ring fixed after having to have it cut off. They did an exceptional job and the price was great. The staff were friendly and very helpful.
Highly recommend V Jewelers for your jewelry needs.
6 months ago
We absolutely love V jewelers! We have purchased multiple pieces from Daniel and they are all my favorite, I wear them everyday! We will continue to do business with them for years to come and for all the occasions!
2 months ago
Very friendly and helpful. Took my dad’s watch to get repaired and later gave me a quote once they had a chance to look at it. It was then fixed in about a week. The watch was very sentimental to me because it was given to my father for Christmas in 1971 from my late mother. They are reasonably priced and cover their work for a year. I also needed a watch battery and they were able to do it while I waited. I opted for the lifetime warranty for the battery and the price was about $20 less than the store at arrowhead mall that fixes watches and their warranty is only good for 5 years on the battery and as I mentioned earlier $20 more. They are very professional and I would definitely recommend this jewelry store not only for repairs but the jewelry in their cases is absolutely beautiful. You can tell they care about their customers and take pride in their business.
2 months ago
We have been there before. We have always had a positive experience there! This time we had to get a watch battery for my husbands watch. I needed to have a ring resized smaller and he explained that the rings design would be able to be done but it would likely cost a lot and after speaking with the jeweler I found that indeed it did! I am trying to decide what I need to do. I appreciated the estimate and will make my decision soon. The price he quoted was very fair, it just took me by surprise! He spent quite a bit of time with us and we got my husband’s ring prongs repaired. They are a fair and honest group! I would definitely recommend them.
7 months ago
Staff here is honest and genuine. I was able to design my own ring and even hand-pick the sapphires. I've never had a negative experience here. If they don't have what you're looking for, they will order it or create it for you. Won't buy my jewelry anywhere else!
AI-Generated Summary
Based on 639 reviews
Exceptional customer service that makes you feel like part of the family
Reasonable prices compared to other jewelry stores
Skilled and professional staff who go above and beyond to meet customer expectations
Reasonable prices compared to other jewelry stores
Skilled and professional staff who go above and beyond to meet customer expectations
2 months ago
V Jewelers's respectful and family-oriented service has made me a customer for life. There was a specific watch model I wanted and Daniel did not try to sell me an item from stock. Instead he listened and provided options he could acquire but stated he would make inquiries through his network to get exactly what I wanted. I visited the store several times and met his brother Eddie who was incredibly approachable and with whom I enjoyed talking watches. Daniel kept me in the loop while he searched and was able to quickly find the watch I wanted at a price with which I was comfortable. When I arrived for the watch, staff Emma and Karla genuinely shared my excitement. Even Ed, the father, came to admire the watch as Daniel delivered it to me. From beginning to end they provided excellent service and made me feel like a member of their family.
a week ago
Gorgeous jewelry at this family owned store. We brought in a ring to be sized and a chain to be repaired and ended up having a magnetic clasp added. Their prices are very reasonable compared to other jewelry stores and they are very friendly and professional. Couldn’t receive better customer service. They repaired both items in a short timeframe and cleaned them as well. Good location too-same mall as Rio Mirage and Irish Wolfhound. We wouldn’t go anywhere else now for our jewelry and repairs.
Mary and Steve
a month ago
Love this family business! Excellent customer service! Everyone is polite, friendly and knowledgeable. Beautiful inventory! Had a diamond ring designed and made there! Stunning!
2 weeks ago
We were extremely pleased with our first visit to V Jewelers. Their customer service was excellent in reviewing our need for repair of two rings and a necklace chain. The estimated time for the repair was minimal and we were notified our jewelry was ready for pick up 2 days earlier than promised. The repairs were perfect and our rings never sparkled so brilliantly!! We will definitely be back for any future purchases and/or repairs.
a month ago
The team at V Jewelers is outstanding. They listen well and the quality of their work is superb. We have worked with them on some challenging pieces and they have exceeded our expectations in every way. Please support this local family owned business. They are incredibly professional, honest, skilled and all around fabulous.
a month ago
Found this place to get my ring fixed after having to have it cut off. They did an exceptional job and the price was great. The staff were friendly and very helpful.
Highly recommend V Jewelers for your jewelry needs.
6 months ago
We absolutely love V jewelers! We have purchased multiple pieces from Daniel and they are all my favorite, I wear them everyday! We will continue to do business with them for years to come and for all the occasions!
2 months ago
Very friendly and helpful. Took my dad’s watch to get repaired and later gave me a quote once they had a chance to look at it. It was then fixed in about a week. The watch was very sentimental to me because it was given to my father for Christmas in 1971 from my late mother. They are reasonably priced and cover their work for a year. I also needed a watch battery and they were able to do it while I waited. I opted for the lifetime warranty for the battery and the price was about $20 less than the store at arrowhead mall that fixes watches and their warranty is only good for 5 years on the battery and as I mentioned earlier $20 more. They are very professional and I would definitely recommend this jewelry store not only for repairs but the jewelry in their cases is absolutely beautiful. You can tell they care about their customers and take pride in their business.
2 months ago
We have been there before. We have always had a positive experience there! This time we had to get a watch battery for my husbands watch. I needed to have a ring resized smaller and he explained that the rings design would be able to be done but it would likely cost a lot and after speaking with the jeweler I found that indeed it did! I am trying to decide what I need to do. I appreciated the estimate and will make my decision soon. The price he quoted was very fair, it just took me by surprise! He spent quite a bit of time with us and we got my husband’s ring prongs repaired. They are a fair and honest group! I would definitely recommend them.
7 months ago
Staff here is honest and genuine. I was able to design my own ring and even hand-pick the sapphires. I've never had a negative experience here. If they don't have what you're looking for, they will order it or create it for you. Won't buy my jewelry anywhere else!
3 months ago
Thank you Eddie!!! I love my ring. Our watches are working wonderfully. We're return customers. It's so nice having a jeweler that you can trust.
a month ago
Very kind staff and excellent skills at repairs, also when we price match they have been the best price every time. We had two rings sized and prongs repaired and an inlaid bracelet stone repaired. We have been very happy with V Jewelers.
a month ago
Absolutely amazing service. The staff members genuinely care and make sure that you make the right Decision. Very personable and educate you if you have questions. Absolutely incredible selection with very unique styles. High quality and I would 100% recommend.
4 weeks ago
My experience has been very positive. Excellent customer service. Willing to go above and beyond with repairs. Jewelry is fairly priced. V Jewelers is definitely my Jeweler for life. Thank You.
3 months ago
Stopped in first time and even though it was close to the end of the day they still took the time to repair my gold chain going as far as fixing another area I was unaware of at no charge! Polished up my gold cross and I was on my way. Very friendly and great service. While browsing around the store I saw some beautiful pieces they have for sale. Highly recommend!
2 months ago
I dropped off 7 pieces to be fixed/sized on a Saturday when the store was packed with customers, and the staff was incredible. They gave me a date for completion and I let her know I would be out of town, so she adjusted the date to before I left and then completed it all 8 days early. V is definitely my new jeweler. The pieces look fantastic!! Couldn’t be happier!
3 months ago
I went in to replace a watch battery. They had it fixed within minutes. Very fair prices. There were lots of happy clients in there purchasing gifts or picking up. Super friendly staff. They will my new go to for any future jewelry needs.
4 months ago
Brought in a 40 year-old Seiko self winding divers watched it belong to my dad. They got it back working in the summer then I brought it back to get the band replaced very friendly family good people hassle free five star.
2 months ago
We've been visiting V Jewelers for 5 years, for purchases and jewelry maintenance/repair. We've always had outstanding service. They offer a wide range of rings, bracelets, necklaces, and watches and stand by their merchandise as well as the repairs they make. The staff is friendly, helpful, and committed to excellent service. We would not go anywhere else!
a year ago
V Jewelers provides quality jewelry and service. They are a local family owned business, which I find gives a much more honest and genuine experience. The service provided is personable, rather than your generic chain jeweler companies. There was no “salesman” pressure at any point in time.
I highly recommend working with Daniel. He has been great each time I have gone in and answers any question I’ve had. His brother and father are also knowledgeable. They make you feel comfortable while you are there. I personally liked that they give you space to look and discuss between options without the awkwardness of someone hovering over you while you’re making an important decision. I have no regrets of choosing to do business with Daniel and his family. I love my ring set and it is beautiful!
Overall, I recommend V Jewelers for a reputable local choice for your jewelry needs.
(Picture doesn’t do the ring set the full justice of its beauty in person!)
3 months ago
Thank you Eddie!!! I love my ring. Our watches are working wonderfully. We're return customers. It's so nice having a jeweler that you can trust.
a month ago
Very kind staff and excellent skills at repairs, also when we price match they have been the best price every time. We had two rings sized and prongs repaired and an inlaid bracelet stone repaired. We have been very happy with V Jewelers.
a month ago
Absolutely amazing service. The staff members genuinely care and make sure that you make the right Decision. Very personable and educate you if you have questions. Absolutely incredible selection with very unique styles. High quality and I would 100% recommend.
4 weeks ago
My experience has been very positive. Excellent customer service. Willing to go above and beyond with repairs. Jewelry is fairly priced. V Jewelers is definitely my Jeweler for life. Thank You.
3 months ago
Stopped in first time and even though it was close to the end of the day they still took the time to repair my gold chain going as far as fixing another area I was unaware of at no charge! Polished up my gold cross and I was on my way. Very friendly and great service. While browsing around the store I saw some beautiful pieces they have for sale. Highly recommend!
2 months ago
I dropped off 7 pieces to be fixed/sized on a Saturday when the store was packed with customers, and the staff was incredible. They gave me a date for completion and I let her know I would be out of town, so she adjusted the date to before I left and then completed it all 8 days early. V is definitely my new jeweler. The pieces look fantastic!! Couldn’t be happier!
3 months ago
I went in to replace a watch battery. They had it fixed within minutes. Very fair prices. There were lots of happy clients in there purchasing gifts or picking up. Super friendly staff. They will my new go to for any future jewelry needs.
4 months ago
Brought in a 40 year-old Seiko self winding divers watched it belong to my dad. They got it back working in the summer then I brought it back to get the band replaced very friendly family good people hassle free five star.
2 months ago
We've been visiting V Jewelers for 5 years, for purchases and jewelry maintenance/repair. We've always had outstanding service. They offer a wide range of rings, bracelets, necklaces, and watches and stand by their merchandise as well as the repairs they make. The staff is friendly, helpful, and committed to excellent service. We would not go anywhere else!
a year ago
V Jewelers provides quality jewelry and service. They are a local family owned business, which I find gives a much more honest and genuine experience. The service provided is personable, rather than your generic chain jeweler companies. There was no “salesman” pressure at any point in time.
I highly recommend working with Daniel. He has been great each time I have gone in and answers any question I’ve had. His brother and father are also knowledgeable. They make you feel comfortable while you are there. I personally liked that they give you space to look and discuss between options without the awkwardness of someone hovering over you while you’re making an important decision. I have no regrets of choosing to do business with Daniel and his family. I love my ring set and it is beautiful!
Overall, I recommend V Jewelers for a reputable local choice for your jewelry needs.
(Picture doesn’t do the ring set the full justice of its beauty in person!)