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45 Years Experience
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Over 700 5-Star Reviews
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Friendly, No-Pressure Team
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Same-Day Payment
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Market-Based Offers

Simple. Honest. Local.
A Better Way to Sell Your Gold, Diamonds, Watches and Coins
At V Jewelers, we make selling your valuables simple, transparent, and stress free. When you visit our showroom, we weigh your gold right in front of you, then carefully test and evaluate each piece in the back to ensure an accurate offer. Whether it’s gold jewelry, loose diamonds, a Rolex watch, or collectible coins, you can trust our team to provide fair value based on the current live market.
We buy gold jewelry of all kinds, diamonds of every size and shape, luxury watches including Rolex, Cartier, Omega and more, as well as coins, bullion, and other precious metals like silver and platinum.
There are no hidden evaluations, no high pressure sales tactics, and no obligation to sell. If you do choose to sell, you will be paid on the spot.
For nearly 20 years, our family owned jewelry store has been a trusted name in Surprise. We are not a fly by night operation. We are part of the community and proud to serve our neighbors with honesty and care.
Visit V Jewelers today to discover a better way to sell your gold, diamonds, luxury watches, coins, and precious metals.
Trusted. Transparent. Local.
Why Sell to V Jewelers?
Selling your gold doesn’t have to feel uncertain. At V Jewelers, we combine market-based pricing with clear, in-person evaluations—so you always know exactly what your gold is worth. No pressure, no hidden steps—just honest value from a team Surprise has trusted for over 45 years.
💵 Same-Day Payment
We offer more because we value both the gold content and the resale potential of your jewelry.
📝 Free, No-Pressure Quotes
Every offer is complimentary and obligation-free—get the facts, then decide when you’re ready.
💎 Market Value Pricing
We base your offer on live gold prices for a fair, accurate payout.
📍Local, Trusted Showroom in Surprise
Proudly serving the West Valley for over 45 years with integrity and personalized service.
🔍 Transparent Testing While You Watch
All evaluations happen in plain view—no back rooms, no guesswork, just clarity.
⏱️ No Appointments Required
Walk-ins are always welcome. Prefer a set time? Book ahead and we’ll be ready.
Fast, Fair, and Hassle-Free
How It Works?
Selling your gold at V Jewelers is quick, transparent, and straightforward. Here's exactly what happens when you bring your items in—no surprises, just honest value in under 15 minutes.
✨ Bring Your Items
Gather any gold jewelry, watches, coins, or precious metals—even single earrings or damaged chains. We evaluate all types and conditions, so don’t worry if it’s not perfect.
🔍 On-the-Spot Testing
We’ll test each item’s karat and weigh it in front of you using calibrated scales. You’ll see exactly what you have—no hidden evaluations.
💵 Get Your Best Offer
We’ll give you a fair, no-obligation offer based on today’s gold price. If you accept, you’re paid on the spot—if not, no pressure and no cost.